Having previously been the face of the EA Sports PGA Tour series between 1998 and 2013, Tiger Woods is officially now returning to golf video games after signing a long-term exclusive deal with 2K.
2K also announced at the same time that it has entered into a definitive agreement to acquire the privately held HB Studios Multimedia Ltd. (the developers of PGA Tour 2K21 and The Golf Club franchise), and moving forward Tiger Woods will now have his name and likeness exclusively appearing in the PGA Tour 2K series.
According to a statement released by 2K:
Woods’ partnership with 2K includes rights for his name and likeness to appear exclusively in the PGA TOUR 2K franchise, as well as any other golf games published by 2K during the partnership term. Woods will play an active role in the video game landscape as an Executive Director and consultant with PGA TOUR 2K, while 2K will also partner with Woods’ TGR Foundation, which provides award-winning STEM curricula and college-access programs to offer underserved students the tools needed to thrive in school and beyond.
With close to two million units of PGA Tour 2K21 being sold to date, it’ll now be very interesting to see the impact of the new Tiger Woods 2K partnership moving forward, and whether or not future games will be much more successful now that they have the Tiger Woods seal of approval.
Tiger Woods is arguably the greatest golfing superstar of all time, and the signing of him to an exclusive deal is an absolutely colossal move from 2K and a huge signal of intent for their future plans with the PGA Tour 2K series.
UK based film graduate with a huge passion for music, sports and video games.
