On the basis of this single alone, The Black Velvets seem like quite a bog standard rock band, and there’s definitely nothing here that you won’t have heard before. If I hadn’t liked their first single then I’d have reason to believe that this band are over hyped – but I just think that they’ve just made a bit of a poor choice for their second single and released something which really won’t impress many people. ‘3345’ will be released on the 14th of March through Vertigo Records, and unless you’re a diehard fan I wouldn’t suggest going out and buying this single.
I was quite excited when I first put this CD in my player as it starts off quite energetic and as quite an exciting single – but with three minutes of the same thing it just doesn’t do it for me. Sure, The Black Velvets aren’t a bad band and this single does have some great potential with its catchy chorus and strong guitar hooks, but the problem is the band just doesn’t seem to make the most of what they’ve got. This track plods along, never really doing anything to impress after that initial buzz. The chorus is catchy, but after a while I just found it boring me and rather annoying.
I really think the band could have done a lot better with this single – for the first time listener its really not going to capture their attention and make them want to go out and buy this release. The track just doesn’t manage to maintain its momentum after the initial exciting and innovative introduction. After a while it loses all the energy it seemingly had to start with and it’s a relief to hear the track end really which is quite a disappointment seeing as I really liked the bands first single and was greatly looking forward to this single. Maybe the band can rectify themselves and come back with a strong third single, as I really can’t see this one doing well.
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UK based film graduate with a huge passion for music, sports and video games.
